Green HOOS

Logo development and visuals for Glasgow Store 'GreenHOOS', sister store of 'HOOS' Glasgow, a curated homeware and lifestyle store. Working with the existing store logo, we created a new visual identity for their new plant shop which sells plants, flowers and provisions in a relaxed, curated environment, enhanced with danish design and homeware items. The design and brand assets for GreenHOOS were designed to be simple and clean, inline with the Scandinavian influence of the business. we introduced graphic motifs inspired by flowers and plants that could be found in the shops offerings, paired with palettes of soft natural colours.